Derrick Rose is Adidas biggest endorser since he signed his lifetime deal in February of 2012. Through all the ups and downs with his injuries, Adidas still managed to market Rose’s brand throughout the world. China is Rose’s biggest market outside of the United States. China is one of the main reasons why Rose is consistently in the Top 5 category of jersey sales. Derrick Rose takes time out every summer to visit China to advertise his brand. He’s currently in Guangzhou, China.
A photo posted by Chicago’s Favorite Son (@kingdroseone) on
A photo posted by Chicago’s Favorite Son (@kingdroseone) on
James Harden recently ditched Nike to join Adidas as their new highest paid NBA endorser as he tops Derrick Rose. Rose will still be a highly marketed player, but it seems Adidas is attempting to shift their attention to James Harden for the time being.
